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Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
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Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
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She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
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Select Features
The Backstory is an independent brand strategy and design studio based in Mumbai. We transform businesses into purpose-driven brands. Led by focused research, clear strategy and thoughtful design, we create a compelling backstory for every brand.
Our Services
Brand Development
​• Consumer + culture research
• Naming + Tagline
• Strategy
• Positioning
• Narrative
• Experience
Brand Design
• Logo + Identity
• Guidelines
• Collaterals
• Packaging
• Communication
• Social Media
Select Clientele
• Avid Learning
• Desai & Diwanji
• Coca Cola
• ColoursTV
• Indian Hotels Company Ltd
• Ladybird Books
• MOO
• NASA
• Nike
• Victoria & Albert Museum