Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
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We are
The Backstory
An independent brand strategy and design studio based in Mumbai.
Born from the shared passion of two sisters, the studio began with a simple but strong belief: every brand has a story waiting to be told.
After all, a brand is more than a logo or a tagline. It lives in the nostalgic ad jingle, the thoughtful packaging and the words that make people feel understood. Your brand is the emotion and memory people connect with your name.
All it needs is the curiosity to ask the right questions, research that uncovers meaningful insights, and strategy that transforms ideas into unforgettable brands.
That’s where we come in.
The journey between a company and a brand, we travel that with you. We connect the dots that turn insights into ideas, ideas into identities, and identities into brands that people love.
This is our backstory. Let’s build yours.
Our Services
Brand Development
• Research
• Naming
• Strategy
• Positioning
• Narrative
• Experience
Brand Design
• Identity
• Guidelines
• Packaging
• Merchandise
• Communication
• Social Media